Page Rank (PR) is an algorithm used by Google to compute the relative importance of a particular webpage on the internet and assign it a numeric value from 0 (least important) to 10 (most important). This value is calculated through an iterative analysis of the backlinks to the webpage. If webpage A links to webpage B then webpage B would receive 1 "vote" towards their page rank.

Every web page has its PR assigned separately, so there is not one PR for an entire website. Only one web page (currently Google's main page, but it was Yahoo's main page until recently) is assigned a PR of 10. There are multiple websites (but only a handful) whose home pages have a PR of 9. There are many more with a PR of 8. There are many times as many with PR of 7, and so on. The lower the PR, the more web pages have that page rank. The vast majority of web pages have a page rank of either 0 or "unranked".

One highly effective method for attracting more web traffic is to first optimize the design of your web site. This will increase your page rank because search engines love sites that have clean code, are fast loading and contain lots of well written content. This ultimately results in gaining traffic which leads to more sales, a sign you have developed a profitable web site.

Page rank is very similar to a popularity contest on the internet, and it is possible to increase your own page rank. It is maintained that page rank is based on the popularity of the pages that link to you and on the number of links to your page. By having more links that are popular and a high number of links on your site, you can increase your own page rank rapidly.

If you are wanting to obtain a higher page rank in the least possible amount of time your best option is to run a Google search using the keywords for your website. Take note of the top page of results, then, visit the high ranking web pages one by one. Write to the webmasters and ask if you can participate in a link exchange, the answer is likely to be no, however the response to a paid link exchange may be different, and well worth your while.

Page Rank matters because it’s one of the most influential factors that determine a page's ranking in Google’s search results. If you want to have good Page Rank, you’d better make sure people are linking to your site. Google calculates the PageRank PR of all pages it indexes, taking into account all the links to and from each site.

It is also important to understand how Page Rank is calculated since it affects the SERP. The only factor that determines the Page Rank value is the inbound links. Inbound links are incoming links that point to a page. These links are extremely valuable especially if they contain relevant content. A page will have high Page Rank if it has a good amount of high quality links pointing to it.

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