Buzz is an all encompassing online social service, which aggregates data from your various other online social identities and accounts, very much like what Google Reader does for the blogs you follow. It also adds its own layer of sharing and status updates into the mix to try to make one easy social media package. It has a head start on easy, because it's already embedded by default in your GMail account menu, allowing you to connect with the contacts you've been chatting with and exchanging emails with.

The major difference (and advantage) Buzz has over the existent social networks is that it is integrated into your Gmail account. Google is in all ways the dominating Search Engine - a huge monopoly, huge profits to link products to attractive packages and important products to give away for free. Buzz is already linked to Gmail and Google says that public Buzz will be indexed on Google search engines (have a look at the launch video). Google is also indexing Twitter posts; all of this encourages an SEO to see Buzz as a powerful tool.

How does Google Buzz work? Basically, once configured a colorful icon appears under your Inbox link in GMail. Clicking through takes you to a feed of posts by the people you follow, with a status box above for you to post news, links, etc. Clicking on the Connected Sites option allows you to integrate your Twitter, Picasa, and other select accounts into Buzz, so every time you tweet or post a photo it shows in your feed.

Google Buzz will also allow webmasters to interact with site visitors in a way that Twitter can not; visitors can comments your post in a Facebook-style conversation. Imagine having links to your website from a PR10 website. Now that is possible with Google profile. After sign in to Google Buzz, create your public profile and add link to your site. As in any social network, you will need to constantly create and post interesting stories, photos, and videos to increase your influence in the social network.

Linking to posts through Buzz . Each Buzz post has a permalink so you can link to it easily. For example; if you want to link to a post you liked on buzz, you can simply hyperlink from your page. To update your Buzz status you just need to mail your update from your account. Remember to write the update in the 'subject' and not the 'body' of the e-mail. You can also attach files (like in regular e-mails) to update your buzz account.

Google buzz has an auto suggest feature where it will spring up the list of people you have contacted the most. Adhering to people's needs to be choosy about their selection of friends/followers, Google has responded almost instantaneously by changing the 'auto follow' option to an 'auto suggest' feature.

Google Buzz lets you share images, data from Twitter, Google Reader, or any total or partial content of the web, among others. It automatically integrates the Gmail inbox, so more than a new environment that we could talk Gmail Buzz goes beyond the normal email, as has been pointed out literally in the presentation.

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